Izolda Trakhtenberg, Storyteller

Playwright, Author, Director, Podcaster

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Writer, speaker, singer, educator

Category: marketing

  • The Importance of a Target Audience – how I learned the lesson

    Yesterday, I learned a lesson about the importance of working with the people who will best respond to your efforts. I have read a great deal about identifying your avatar and then producing and marketing to that avatar. The avatar can be defined as the ideal receiver of your product. It could be the ideal…

  • What informs our choices

    In the land of milk and honey (and tons o’ choices), how do you decide what your favorite will be? This morning I’m thinking about Starbucks. I’m still a relatively new coffee drinker and most coffee gives me stomachaches so I drink it infrequently. However, I’ve found recently that lattes don’t hurt my belly at…