The Elevator pitch – it’s not about you. It’s about them. 

Elevator pitch  graphic
I have been focusing a lot on how to be of service. And there’s a difference between having the desire to be of service, actually being of service, and letting people know how you can help them.

 Elevator pitches are so short that seldom do we have the opportunity to express all three. The best we can do, in my opinion, is to focus on the benefit we will bring to our client or customer. So, if you want your elevator pitch to sparkle, focus it on them. Don’t circle around. Make it to the point. “Here is what my service will do for you.” Know what it is. And then tell them.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s