Branded Stories: Imagining a Better Way for brands and creatives with Zachary Slingsby
Is branded entertainment the last, best hope of the artist?
Zachary Slingsby is a writer, short film creator, and founder of
Human Factor Media, an award-winning branded storytelling
company that has worked with leading brands and publishers to
create videos people actually want to watch.
Zack graduated from Fordham University, received his MFA from
the New School and has published in over a dozen creative and
industry publications. He believes the ingredient that makes a
literary story great is the same that makes for a great video.
His company is based between Nashville, where he lives, and New York City, collaborating with brands to create stories and films instead of ads and interruptions.
This episode is for you if you want to know:
- How brands should communicate with the modern world
- What is so wrong with commercials?
- What is the best path for a creative today?
- What is open to them and how should they pursue their dreams?
- What is the future of branded entertainment? Where is it going and how should brands position themselves for success?
Connect with Zack
https://www.linkedin.com/in/zack-slingsby-702461164/
https://www.instagram.com/humanfactormedia/
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