Friend zone marketing – this marketing trend is kind of icky Friend zone marketing. I’m going to come out and say it. I am struck by the recent trend of many online marketers of calling me, “friend.“ “Friend, I have to tell you this about why your social media marketing needs my help,” or something…
“What is your ultimate goal?” Lately, I’ve been asking my clients the ultimate goal question. I ask it because they have issues with people, friends, loved ones, jobs, etc. And they don’t know how to proceed. To help them formulate a plan of action, we have to figure out what they want. They need to…
How to Add Value Like You’re Readhing Your Clients’ Minds Are you having trouble reaching out and adding value to your clients on social media? Imagine if you could answer your clients’ exact questions. What would it look like if you were their go-to person on what you do? Here’s how to do it. Read…
What does it mean to go above and beyond? What do you have to do for your clients for them to think you’ve done it? I loved getting this note from one of my clients. But it got me thinking. What does it take? Certainly, it takes doing the job really well. It also takes…
Credible Authority and Trust: Two critical aspects of building successful long-term client relationships Here’s the truth. To build these successful relationships, you have to be a credible expert, and you must have their trust. First, you have to establish yourself as a credible authority with potential clients. When meeting with them for the first time,…
The CHI Five-Step Success Process. Write down five things you love doing. Circle the ones you’re really good at. Figure out which of these will allow you to serve the most people. Tell your story and find the people who want what you offer. Go all in on that one and don’t let anything stop…
Imagine you’re riding from the first to the twelfth floor with your dream client or customer! You have ten to twelve seconds to inspire them to work with you or at least to want to know more. You’ve honed your pitch to be just one or two sentences. And you’re ready anytime you run across…
Finance and selling without being sales-y with Eric Henning Episode 149. Eric Henning, the host of The Financial Wizard podcast joined me on this week’s show. He dropped wisdom on how to sell without feeling “sales-y.” He delved into the philosophy of selling. Also, he outlined the mindset of successful salespeople who serve their customers best….
In today’s Self-made Creative podcast episode, I detail the way in which the New York subway can help Customer Relations for business people. Take a listen to find out the crucial steps they have taken and once you also can take to improve how you communicate, relate, and do business with existing and new customers….