Earned-Media

Queries, Pitches, and Earned Media – Give ‘Em Exactly What They Want A few months ago, I did a podcast episode on how to use “Help a Reporter Out (HARO).” I focused the ep on earned media and how to pitch your stories so reporters can’t live without them. This is a follow-up to that…

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How to Get Reporters to Snap Up Your Story Pitches

How to Get Reporters To Snap Up Your Story Pitches One of the best ways to get more visible online is to have other sites, reputable sites linking back to yours. If they believe you’ve got the goods, they’ll link to you more often. A terrific way to get that visibility is to join HARO or…