Imagine you’re riding from the first to the twelfth floor with your dream client or customer! You have ten to twelve seconds to inspire them to work with you or at least to want to know more. You’ve honed your pitch to be just one or two sentences. And you’re ready anytime you run across…
Yesterday, I learned a lesson about the importance of working with the people who will best respond to your efforts. I have read a great deal about identifying your avatar and then producing and marketing to that avatar. The avatar can be defined as the ideal receiver of your product. It could be the ideal…
In the land of milk and honey (and tons o’ choices), how do you decide what your favorite will be? This morning I’m thinking about Starbucks. I’m still a relatively new coffee drinker and most coffee gives me stomachaches so I drink it infrequently. However, I’ve found recently that lattes don’t hurt my belly at…