Do you have an innovative idea for or in your business? You’ll need these to succeed.

You can call them fans, supporters, or evangelists. If you’re doing something new, if you’re trying something different, you must have them.

When you’re an innovator, you’ve got to have people who will not only love what you’re doing but who will tell others.

That’s the key. In order to make your idea or business spread, people have to talk about it. But it won’t take many to get things started.

Start simple. Tell three people who love what you’re doing. And ask them to tell three people about it. And have them ask their friends to boost the signal too.

Here’s the important part. In order for it to snowball, the idea has to be good. People who like you will boost your signal whether or not your idea rocks. As the signal spreads, the idea will have to be a great one to keep going and growing.

And the best thing? This works for entrepreneurs. But it also works for people in companies. If you want to gain popularity for your idea at work, try the same technique.

Great ideas will spread. But you have to tell the first three messengers. Once you do, if they love your idea, they’ll tell three friends and so on and so on and so on ….

Do you have a great idea worth spreading? Let me be one of the first to help get your words out.