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Start Writing Books

Start Writing Your Book! You know what’s really funny about me and writing? Even though I’ve written five books, I still look at myself in the mirror and say, “Nah, you’re not a writer.” And yet I’ve done it. Five times. I sat down and put words together in a way no one else has…

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The Importance of a Target Audience – how I learned the lesson

Yesterday, I learned a lesson about the importance of working with the people who will best respond to your efforts. I have read a great deal about identifying your avatar and then producing and marketing to that avatar. The avatar can be defined as the ideal receiver of your product. It could be the ideal…