Author and Marketing Expert Wendy H. Jones on How To Begin and Succeed in Your Writing Life Wendy H. Jones is an international best-selling author who writes adult crime books, young adult mysteries, children’s picture books and non-fiction books for writers. She is also a writing and marketing coach, runs the Writing Matters Online School…
Gender Identity, Dolls, and Strappy Sandals I’m going to say something that is potentially incendiary. I don’t mean it to be, but here goes. I’ve been noticing a trend recently and it has to do with gender-non-conforming clothes, products, and marketing. Please note: I am not trying to be insulting or insensitive to gender-fluid or…
Friend zone marketing – this marketing trend is kind of icky Friend zone marketing. I’m going to come out and say it. I am struck by the recent trend of many online marketers of calling me, “friend.“ “Friend, I have to tell you this about why your social media marketing needs my help,” or something…
How to Add Value Like You’re Readhing Your Clients’ Minds Are you having trouble reaching out and adding value to your clients on social media? Imagine if you could answer your clients’ exact questions. What would it look like if you were their go-to person on what you do? Here’s how to do it. Read…
Credible Authority and Trust: Two critical aspects of building successful long-term client relationships Here’s the truth. To build these successful relationships, you have to be a credible expert, and you must have their trust. First, you have to establish yourself as a credible authority with potential clients. When meeting with them for the first time,…
Imagine you’re riding from the first to the twelfth floor with your dream client or customer! You have ten to twelve seconds to inspire them to work with you or at least to want to know more. You’ve honed your pitch to be just one or two sentences. And you’re ready anytime you run across…
Give and Receive Hospitality to Friends, Family, and Customers Many people travel at this time of year. And many make use of hotels or private homes. When we travel, we look forward to a hospitable experience. Industry pro Kimberly Sundt tells the story of the hospitality industry. Do you give hospitality to friends and family during the…
How to Get Reporters To Snap Up Your Story Pitches One of the best ways to get more visible online is to have other sites, reputable sites linking back to yours. If they believe you’ve got the goods, they’ll link to you more often. A terrific way to get that visibility is to join HARO or…
Should You Always Be Closing? In today’s “Lights, Camera, Wisdom!” I’m thinking about a sort of a modification of the quote that Alec Baldwin’s character, Blake, says in Glengarry Glen Ross, the famous one. Basically, he says you should always be closing. No matter what is going on, go for and get the sale. Regardless…
Entrepreneurs Tell Their Stories at the Entrepreneur Experience This weekend I attended The Entrepreneur Experience with Amy Porterfield. Four-hundred entrepreneurs from 48 States and 20 countries showed up. I would ask these business owners to tell me their stories. Then I would create a podcast episode out of their tales. I brought my podcast-in-a-box setup…