Earned-Media

Queries, Pitches, and Earned Media – Give ‘Em Exactly What They Want A few months ago, I did a podcast episode on how to use “Help a Reporter Out (HARO).” I focused the ep on earned media and how to pitch your stories so reporters can’t live without them. This is a follow-up to that…

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Give and Receive Hospitality to Friends, Family, and Customers

Give and Receive Hospitality to Friends, Family, and Customers Many people travel at this time of year. And many make use of hotels or private homes. When we travel, we look forward to a hospitable experience. Industry pro Kimberly Sundt tells the story of the hospitality industry. Do you give hospitality to friends and family during the…

Bring it!

This is as simple as it gets. If you don’t believe in what you’re doing, if you can’t stand behind what you offer, then you need to go find something else. If, however, you do believe in what you’re bringing? Then, it’s your responsibility to bring it. It’s your responsibility to share it. It’s your…

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"And Then What Happened?" – What makes for compelling stories

I won’t “James Michener” you and talk about how at the beginning of language, people were sitting around bonfires telling stories. Let’s all agree that they did. The oral tradition goes back as far as we do, certainly, and probably further back to the Neanderthals, Early Modern Humans. We tell stories for a variety of…