Friend zone marketing

Friend zone marketing – this marketing trend is kind of icky Friend zone marketing. I’m going to come out and say it. I am struck by the recent trend of many online marketers of calling me, “friend.“ “Friend, I have to tell you this about why your social media marketing needs my help,” or something…

Ultimate Goal

“What is your ultimate goal?” Lately, I’ve been asking my clients the ultimate goal question. I ask it because they have issues with people, friends, loved ones, jobs, etc. And they don’t know how to proceed. To help them formulate a plan of action, we have to figure out what they want. They need to…

Make them feel valued

Valued Employees Feel and Do Better One of the best things you can do for people you work with is to tell them when they’ve done great.  Research shows that feeling valued motivates people to do a better job. And when they also feel like they’re an important part of the team, everyone wins.  The…

How to Provide for Your Plant-based Attendees at Meetings and Events

How to Provide for Your Plant-based Attendees at Meetings and Events. People are embracing plant-based diets. And that’s changing how events and meetings are run. If you know you’ll have plant-based attendees, how will you provide for your plant-based attendees to make your meeting successful and give all your attendees a delicious and healthy meal? And which are…