Creativity That Sells: How to Make Your Ideas Irresistible with Gavin Lawler and Neal Hoffman
What Makes an Idea Stick? Secrets from Two Creative Powerhouses
What if your next big idea wasn’t just creative—but also wildly successful? In this episode of Your Creative Mind, I talk with Gavin Lawler and Neal Hoffman, two brilliant minds who have turned their creative visions into real-world wins. From innovative storytelling to building brands that capture hearts and imaginations, they share practical strategies for making creativity work—in business, art, and life. You’ll hear how they’ve navigated challenges, leveraged the power of persuasion, and turned passion projects into thriving ventures. Whether you’re an entrepreneur, an artist, or someone with a dream waiting to take shape, this conversation will give you actionable steps and fresh inspiration to move forward with confidence. Tune in and get the creative edge you’ve been looking for!
Gavin Lawler is the founder of Inno8 Creative Academy, the home of Creepy Cute Collectible and winner of the 2025 Collectible Toy of the Year from the Toy Association.
Innov8 Creative Academy is a trailblazer in crafting distinctive collectible toys and characters. Renowned for their innovative designs and captivating storytelling, Innov8 ignites the imagination and sparks creativity. With a passion for pushing boundaries, they create more than just toys—they craft worlds. Their mission? To inspire wonder, foster creativity, and bring joy to collectors across the globe.
Neal Hoffman is a Shark Tanker and the CEO of FanRoll Dice. He’s also the creator of the Mensch on a Bench, the most publicized brand to ever come out of Shark Tank.
FanRoll offers premium dice sets for tabletop RPG fans, collectors, and dice lovers. The Catan Masterpiece Series, fully funded on Kickstarter in just one hour, showcases their commitment to quality. Whether you’re playing Catan, D&D, Pathfinder, or other games, FanRoll’s dice combine stunning designs with perfect balance. With materials ranging from acrylic and metal to resin, gemstones, and glow-in-the-dark, each set enhances your gaming experience. Trust FanRoll to provide dice that are as beautiful as they are functional.
https://www.linkedin.com/in/gavin-lawler-817457b3/
https://www.linkedin.com/in/neal-hoffman-8a2306/
https://www.kreepycollectibles.com/
https://www.wellbeingheroes.com/
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