How to Get Reporters To Snap Up Your Story Pitches
One of the best ways to get more visible online is to have other sites, reputable sites linking back to yours. If they believe you’ve got the goods, they’ll link to you more often. A terrific way to get that visibility is to join HARO or Help a Reporter Out. It’s a website where reporters post queries for content experts on stories they’re working on. If you’re an expert on something a reporter needs to know about you, can get quoted or interviewed for that story. Then, once it’s published, they’ll link back to your site. (See my interview with content marketing expert Jake Ballinger on more tips to gain more visibility.)
The trouble with all this is that there are hundreds of queries every day and probably thousands of experts who wall want a shot at being interviewed or featured in a story about their product or service. So, how do you get noticed? How do you position yourself as such an enticing expert that reporters clamor for your knowledge and wisdom? I’ve figured out the secret. I’ve been pitching stories for just two weeks, and I’ve already had three successes. The third, a story about public-speaking tips (my exact expertise) comes out in the next week. I’ll post a link when it’s up. And the reporter also promised a link to my book, Speak From Within to go along with her story.
How To Pitch Stories So Reporters Choose You
Listen to this week’s podcast episode to learn what ou need to know so reporters choose your ideas and pitches.
Also, here’s the successful pitch to MSN’s story while I was wearing my educator hat. And here’s the link to the story so you can see how much the reporter took word-for-word. That’s why it’s important to pitch so carefully. Often, they’ll print exactly what you wrote. So, write it right!
If you have additional questions about how to raise your visibility and succeed at HARO, comment below.
The successful Pitch to AccuWeather and MSN.com (Here’s the link to the article.)
Earthworms benefit the soil in many ways. Particularly, as they move through the soil, they create air spaces. Over time, they help either form or maintain a granular structure. Granular structure looks like cookie crumbs and is the most beneficial structure for growing food and many other soil uses.
An ideal soil for growing food contains 45% minerals, 5% organic matter and 25% each of air and water. Earthworms help maintain that balance. If the soil becomes over-saturated with water, that can harm both plants and the billions of animals that call the soil home. Also, saturated soil might cause flooding and run-off on the surface.
In many ways, worms and soil have a symbiotic relationship. Worms play a role in aerating the soil as they burrow through it. And they receive the benefits of that aeration since they breathe air in through their moist skin. If the soil is too wet, they can’t access sufficient air. That’s one of the reasons they rise to the soil surface after heavy rains.
My name is Izolda Trakhtenberg. I worked in soil science and Earth Science education at NASA for over fifteen years. Now known as the Earth Lady, I facilitate workshops and assemblies about soil science and Earth Science to students of all ages.
Please let me know if you have any other questions.
Resources mentioned in today’s show
