Friend zone marketing – this marketing trend is kind of icky Friend zone marketing. I’m going to come out and say it. I am struck by the recent trend of many online marketers of calling me, “friend.“ “Friend, I have to tell you this about why your social media marketing needs my help,” or something…
Valued Employees Feel and Do Better One of the best things you can do for people you work with is to tell them when they’ve done great. Research shows that feeling valued motivates people to do a better job. And when they also feel like they’re an important part of the team, everyone wins. The…
That’s how we do it. Isn’t it? We develop relationships. No one charts their course alone. The other day, I had a meeting with a potential new colleague. We had met back in June at the Genius Bar at the Apple Store (of all places). We struck up a conversation and found a lot in…
Last night, I had the privilege of working with some dedicated people to help them beat their fears of public speaking. We worked together at the flagship Microsoft Store on Fifth Avenue in New York City. I’m super grateful to Mel and Angelina at the Microsoft store for being such gracious hosts. (I also have…
Credible Authority and Trust: Two critical aspects of building successful long-term client relationships Here’s the truth. To build these successful relationships, you have to be a credible expert, and you must have their trust. First, you have to establish yourself as a credible authority with potential clients. When meeting with them for the first time,…
Imagine you’re riding from the first to the twelfth floor with your dream client or customer! You have ten to twelve seconds to inspire them to work with you or at least to want to know more. You’ve honed your pitch to be just one or two sentences. And you’re ready anytime you run across…
Teaching the physicality of negotiation techniques. It’s an overlooked but crucial skill set. Little known fact: if you walk towards someone with your hand extended, they will take it even if they have no other reason to (depending on their culture). We are social creatures. When someone extends themselves to us, we want to reciprocate….
Even When It Sucks, Always Tell Yourself The Truth It’s not easy, but we have to don’t we? That’s the trouble with wanting to live a more truthful life. You can’t hide your head in the sand from something when that something lives in your head to begin with. Eventually, you’ve got to tell yourself…
Build Your Intuitive Skills to Connect and Communicate with Anyone in Your Life There are four main building blocks of human communication and connection and they aren’t what you’d think. You’d think they are about preparing yourself and your voice, your story. You would imagine they are about what you will express to the people you…
How to Rock the Company Party Holiday Survival Guide Do you have to go to a company holiday party? Are you looking forward to it? Or, are you facing it with a mixture of anxiety and dread? A lot of us have mixed feelings about these yearly events. So, know that you aren’t alone. But…