Queries, Pitches, and Earned Media – Give ‘Em Exactly What They Want A few months ago, I did a podcast episode on how to use “Help a Reporter Out (HARO).” I focused the ep on earned media and how to pitch your stories so reporters can’t live without them. This is a follow-up to that…
Lights, Camera, Wisdom: Vivir con miedo es vivir a media – This week’s “Lights, Camera, Wisdom!” quote is, “Vivir con miedo es vivir a media.” It means roughly, “To live with fear is to live a life half-lived.” It’s an old Spanish proverb used in one of my favorite movies, Strictly Ballroom. The movie is…
Overcoming abuse to succeed anyway! We can learn to persevere and thrive despite the special challenges created by surviving a childhood of abuse. This podcast episode begins the story. Tonight, I’m doing something frightening on my podcast. I’m debuting my latest, in-process book. Every Friday evening I will be reading a chapter of what I…
I owe this morning‘s power words to Gary Vaynerchuk. He and I have a great deal in common. We are both immigrants from what I will call Russia. We both came over in the 70s. We both came over with families who had nothing but a dream to have a better life. We both showed…