Friend zone marketing – this marketing trend is kind of icky Friend zone marketing. I’m going to come out and say it. I am struck by the recent trend of many online marketers of calling me, “friend.“ “Friend, I have to tell you this about why your social media marketing needs my help,” or something…
How to Add Value Like You’re Readhing Your Clients’ Minds Are you having trouble reaching out and adding value to your clients on social media? Imagine if you could answer your clients’ exact questions. What would it look like if you were their go-to person on what you do? Here’s how to do it. Read…
Add more value with this easy technique. “Reduce, Reuse, Recycle, Repurpose” isn’t only a best practice for your stuff. It works with words, too! Do you feel like you’re constantly trying to keep up with all the content you’re supposed to be posting daily? Does it feel exhausting? Well, here’s an easy way to repurpose…
Queries, Pitches, and Earned Media – Give ‘Em Exactly What They Want A few months ago, I did a podcast episode on how to use “Help a Reporter Out (HARO).” I focused the ep on earned media and how to pitch your stories so reporters can’t live without them. This is a follow-up to that…
Have you noticed how quickly people on the internet want to point out when you are wrong? I am amazed at some people’s need to point when you have made a mistake. If you use a word or phrase improperly, they are all over you like white on rice. And I’m not talking about the…