36-Features vs Benefits which you should focus on when pitching

If not this door, another door. The universe just keeps nudging us in the right direction, doesn’t it? Sometimes, it’s driving and hitting all the right lights. Sometimes, it’s having events that you didn’t really want to do get canceled at the last minute, therefore, freeing you up to go do what you really want…

Is it the volume of your voice that carries your message, or is it something else? This episode is brought to you by Brain.fm. I love and use brain.fm every day! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free…

What two companies with radically corporate cultures do with respect to employee innovation This is a case study from my own experience when trying to get from New York City to DC to officiate the memorial celebration of a dear friend of mine. It gets personal and somewhat scatological, so please be aware. This episode…

Creative problem-solving. See IzoldaT.com/creativekind for the images and the name of the David Wilcox song.  

As a creative or an artist, you must be vigilant about the business aspects of your work. Here are some tips about how to proceed in ensuring that you cover the bases on the business end of your creativity. How do you approach contracts? Comment and let me know.