How to Write Headlines that Excite Your Readers Into Wanting to Know More

How to Write Headlines that Excite Your Readers Into Wanting to Know More Here’s what you need to do. I was watching Marie Forleo on her webinar talking about her wonderful class, “The Copy Cure.” And she said we needed to write 30 headlines for everything that we want to put out there. You must…

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How to Get Reporters to Snap Up Your Story Pitches

How to Get Reporters To Snap Up Your Story Pitches One of the best ways to get more visible online is to have other sites, reputable sites linking back to yours. If they believe you’ve got the goods, they’ll link to you more often. A terrific way to get that visibility is to join HARO or…

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I don’t believe it. That is why you fail.

“I don’t believe it.” -Luke Skywalker “That is why you fail.” -Yoda If you’ve been reading Lights, Camera, Wisdom for a while, you know I love Star Wars. In my opinion, The Empire Strikes Back, is the best of the bunch. In it, Han Solo and Princess Leia fall in love, (which made my 13-year-old…

Forgive-yourself

“When you’ve done something unforgivable, forgive yourself.” In this week’s “Lights, Camera, Wisdom,” I explore how to forgive yourself if you’ve done something unforgivable. The quote comes from David Mamet’s House of Games. The movie stunned me when I saw it. It’s about a psychologist who gets involved with a conman. She dives into a…

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Communications Expert Space Geek Beth Mund

Communication Expert and Avowed Space Geek, Beth Mund Beth Mund joins the Tell Your Story Better podcast today. Among other things, she revealed how she crafted stories as the communications officer for the International Space Station. A professional keynote speaker, writer, and space geek, she also hosts her own podcast called, Casual Space. (She honored…

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“Aren’t you worried?” “Would it do any good?”

Worried? Why That’s The Least Helpful Thing To Do Lights Camera, Wisdom! “Aren’t you worried?” -James Donovan “Would it do any good?” -Rudolph Abel This snippet of dialogue from the movie Bridge of Spies gives me a fascinating perspective on my overly busy mind. I tend to think in prep-mode. I want to be prepared…