Friend zone marketing – this marketing trend is kind of icky Friend zone marketing. I’m going to come out and say it. I am struck by the recent trend of many online marketers of calling me, “friend.“ “Friend, I have to tell you this about why your social media marketing needs my help,” or something…
Valued Employees Feel and Do Better One of the best things you can do for people you work with is to tell them when they’ve done great. Research shows that feeling valued motivates people to do a better job. And when they also feel like they’re an important part of the team, everyone wins. The…
How to Add Value Like You’re Readhing Your Clients’ Minds Are you having trouble reaching out and adding value to your clients on social media? Imagine if you could answer your clients’ exact questions. What would it look like if you were their go-to person on what you do? Here’s how to do it. Read…
How do you want to be remembered? How do you want the colleagues and staff you interact with to remember you afterward? Do you want them to know you as a strong person? A kind person? A go-getter? As someone who’s amenable? Do you want them to think of you as someone who’s a good…
Add more value with this easy technique. “Reduce, Reuse, Recycle, Repurpose” isn’t only a best practice for your stuff. It works with words, too! Do you feel like you’re constantly trying to keep up with all the content you’re supposed to be posting daily? Does it feel exhausting? Well, here’s an easy way to repurpose…
Do you have an innovative idea for or in your business? You’ll need these to succeed. You can call them fans, supporters, or evangelists. If you’re doing something new, if you’re trying something different, you must have them. When you’re an innovator, you’ve got to have people who will not only love what you’re doing…
Be their secret weapon. If you’re older and you want to be an employee in a company, the key is to change the perceptions of potential employers who often still operate in the “hire them young” paradigm. An older employee will have more maturity, wisdom, and experience. They’ll be an asset to your team if…
Where Do You Find Your Heroes I’ve always found heroes in the quiet places. They’re people who go about their lives and silently help others. So, any time I need a hero, I look to one of my favorite teachers. I lucked out with the world’s great music and language teachers. They pushed me and…
That’s how we do it. Isn’t it? We develop relationships. No one charts their course alone. The other day, I had a meeting with a potential new colleague. We had met back in June at the Genius Bar at the Apple Store (of all places). We struck up a conversation and found a lot in…
What does it mean to go above and beyond? What do you have to do for your clients for them to think you’ve done it? I loved getting this note from one of my clients. But it got me thinking. What does it take? Certainly, it takes doing the job really well. It also takes…