I’m thrilled to welcome Wall Street Journal and USA Today bestselling author, JC Andrijeski to the show. She’s written more than 30 books (and numerous short stories) in the science fiction, paranormal, cyberpunk-like and urban fantasy genres. Many of her books are parts of series like the Quentin Black psychic detective books or the latest Nick…
Have you met you? The case for navel-gazing for your decision-making We make tons of decisions every day. We agree to things, and we say no. But here’s the question that startled me out of sleep this morning. How often do we make those choices with an awareness of who we are and what we…
This is a terrific method of supercharging the amount and quality of your content. If you’re feeling overwhelmed with how much you have to do, this technique will work like a charm. Tag someone who needs to hear this. xox Z
Three ways to keep getting stuff done while you’re stuck waiting. You’re super busy. And if you’re anything like me, waiting frustrates you. You probably get stuck waiting in line, in the subway, or in traffic. And if you want to keep getting your stuff done, you can make good use of that waiting time….
Friend zone marketing – this marketing trend is kind of icky Friend zone marketing. I’m going to come out and say it. I am struck by the recent trend of many online marketers of calling me, “friend.“ “Friend, I have to tell you this about why your social media marketing needs my help,” or something…
“What is your ultimate goal?” Lately, I’ve been asking my clients the ultimate goal question. I ask it because they have issues with people, friends, loved ones, jobs, etc. And they don’t know how to proceed. To help them formulate a plan of action, we have to figure out what they want. They need to…
Valued Employees Feel and Do Better One of the best things you can do for people you work with is to tell them when they’ve done great. Research shows that feeling valued motivates people to do a better job. And when they also feel like they’re an important part of the team, everyone wins. The…
If you work with clients or customers, it’s a good idea to remind yourself about this once in a while. You are not only what you do. You don’t get worth or value just by bringing value to others (even though so many of us were taught that we’re only as good as how well…
How to Add Value Like You’re Readhing Your Clients’ Minds Are you having trouble reaching out and adding value to your clients on social media? Imagine if you could answer your clients’ exact questions. What would it look like if you were their go-to person on what you do? Here’s how to do it. Read…