Don’t Work For The Weekend Imagine if we could help everyone we worked with love what they did. What would it look like? What do you love about what you do? Can you think of something super fast? If you can, you’re in the minority. Most of us do work we don’t love. And that’s…
Do you have an innovative idea for or in your business? You’ll need these to succeed. You can call them fans, supporters, or evangelists. If you’re doing something new, if you’re trying something different, you must have them. When you’re an innovator, you’ve got to have people who will not only love what you’re doing…
Lead Your Team Right How Can You Lead When You’re Not Sure Who Your Team Members Are? As a leader, you want to lead your team right. You want to serve your team. But how do you do it if you’re not sure who they are and what they need in order to succeed? Each…
What does it mean to go above and beyond? What do you have to do for your clients for them to think you’ve done it? I loved getting this note from one of my clients. But it got me thinking. What does it take? Certainly, it takes doing the job really well. It also takes…
Queries, Pitches, and Earned Media – Give ‘Em Exactly What They Want A few months ago, I did a podcast episode on how to use “Help a Reporter Out (HARO).” I focused the ep on earned media and how to pitch your stories so reporters can’t live without them. This is a follow-up to that…
I’m prepping for a couple of speeches I’m giving at upcoming NACE and PCMA meetings. As part of this work, I’m going in-depth on the word “no.” Have you made friends with “no?” For many of us, it’s a tough word to hear. And we must get used to it in order to listen to…
Business networking benefits your business and your career critical ways. First, you gain the chance to meet others in your field. Some of the people you meet at networking events might be eventual mentors or business partners. At the least, you will become a face and name they recognize. Since we tend to want to…
When teaching or giving instructions, it’s best to follow a few simple rules. Tell them what you’re going to tell them. Tell them. Tell them what you told them. That often works. But, people learn differently so we have to accommodate those styles. If they’re visual learners, you’ll have to show them what to do….
This weekend I visited my best friend for Easter. It’s one of the last times I’ll see them for a while since we’re moving to New York. While there, I asked my friend’s nine-year-old daughter a question that brought home to me why kindness matters. Me: Sarah, do you want to come to New York…
How to Get Reporters To Snap Up Your Story Pitches One of the best ways to get more visible online is to have other sites, reputable sites linking back to yours. If they believe you’ve got the goods, they’ll link to you more often. A terrific way to get that visibility is to join HARO or…